Sabalenka & Osaka’s Agent — Stuart Duguid: Everything About the Tennis Business

Anna Chakvetadze speaks with Stuart Duguid — the representative of Aryna Sabalenka and Naomi Osaka — about the behind-the-scenes world of sports, the business side of tennis, and personal stories that are rarely shared in public.

Timestamps:

0:00 – Introduction

0:26 – From lawyer to tennis agent: how Stuart entered the sports world

1:04 – How Andy Murray’s mother helped launch his agency

1:40 – Myths about the work of a sports agent

3:00 – Working at Lagardere and IMG

3:55 – What makes IMG successful

4:27 – Reasons for leaving IMG

5:12 – How EVOLVE is different from other agencies

8:14 – Robbie Williams in a cat food commercial

8:43 – Would Naomi Osaka have been more successful in tennis if she hadn’t done commercials?

10:01 – What Naomi is like in business

11:01 – Which retail platforms matter for agents

11:26 – Working with Aryna as a representative from Belarus

12:46 – How Aryna and EVOLVE started working together

13:31 – Are personal relationships with an agent important?

14:39 – Why Aryna is a good fit for EVOLVE

16:11 – Social media and agency responsibility

17:17 – Does follower count influence sponsors?

18:22 – Why EVOLVE works with female athletes

20:13 – The “Battle of the Sexes” idea: Kyrgios vs Sabalenka

21:55 – Tennis calendar and creative projects

23:42 – Kyrgios and OnlyFans

24:35 – What Nick would do without tennis

25:33 – Rumor about Nick working with the BBC

26:57 – How the sport has changed in 5 years. Has the women’s tour become more interesting?

27:39 – What should change in ATP and WTA for equality

29:11 – Advice for aspiring athletes

Присоединяйся и выигрывай!